About Us:
We are a dynamic and rapidly growing IT service outsourcing company specializing in web and mobile app development. Our mission is to provide high-quality, cost-effective IT solutions to clients across the globe, particularly in the USA and Canada. We are seeking a talented Google AdWords Expert to join our team and help drive our online marketing efforts.
Key Responsibilities:
• AdWords Campaign Management: Plan, create, and manage Google AdWords campaigns to drive targeted traffic and maximize ROI.
• Keyword Research & Optimization: Conduct thorough keyword research to identify high-converting keywords. Continuously optimize campaigns to improve performance.
• Ad Copywriting & A/B Testing: Develop compelling ad copy that aligns with our business goals. Implement A/B tests to improve click-through rates and conversions.
• Performance Tracking & Reporting: Monitor and analyze campaign performance metrics such as CTR, CPC, conversion rates, and ROI. Provide detailed reports and insights to the management team.
• Market & Competitor Analysis: Stay updated on industry trends and competitor strategies to keep our campaigns competitive.
• Budget Management: Manage and allocate budgets efficiently to ensure cost-effective ad spend.
• Collaboration: Work closely with the sales and marketing teams to align AdWords strategies with broader business objectives.
Requirements:
• Proven experience in managing Google AdWords campaigns, specifically for IT service outsourcing or related industries.
• Strong understanding of SEO, SEM, and PPC strategies.
• Proficiency in Google Analytics and other web analytics tools.
• Excellent analytical skills with the ability to interpret complex data and generate actionable insights.
• Strong communication and copywriting skills.
• Ability to manage multiple campaigns and projects simultaneously.
• Up-to-date with the latest trends and best practices in search engine marketing.
Preferred Qualifications:
• Experience in managing large budgets and achieving high ROI in competitive markets like the USA and Canada.
• Familiarity with other digital marketing tools and platforms (e.g., Bing Ads, Facebook Ads).
• Certifications in Google AdWords and Analytics.
What We Offer:
• Competitive salary and performance-based bonuses.
• Flexible work hours and remote working options.
• Opportunities for professional growth and development.
• A supportive and collaborative work environment.
If you are a data-driven marketer with a passion for PPC advertising and a track record of success in the IT outsourcing sector, we’d love to hear from you!
