RTG

Zimbabwe-based Rainbow Tourism Group Ltd. is a renowned name in the hospitality sector of Africa. RTG is known for primarily providing hotels and conference facilities in Zimbabwe as well as tour operations and e-commerce. The client initially came for a hotel booking website. However, we also provide them with them dedicated mobile app and website maintenance.

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Project Overview

  • Rainbow Tourism Group wanted the platform that we would create would give its customers a seamless experience of booking online hotels, and auctions along with an e-commerce facility
  • The client is a top Zimbabwe-based tourism platform where tourists and citizens visiting across the country can avail a wide range of services

Rainbow Tourism Group only had a basic existing website. However, the brand wanted an end-to-end automation system for its platform. Our team designed a visually attractive and smooth website through which consumers and travelers could book hotels and conference centers across Zimbabwe and Africa seamlessly.

Client Background

  • Rainbow Tourism Group (RTG) is  basically associated with hotel and venue booking and wanted to expand its services to groceries, music, travel booking, insurance and more
  • The business wanted to streamline all its hotel and venue bookings with a completely automated database system

Challenges

  • There was an issue with the existing payment gateway that the client suggested however, our team found that the system was not secure enough
  • We provided and designed multiple modules that could easily plug and play in different changing scenarios
  • We included multiple modules such as hotel booking, conference venue booking, online auction and more

Technologies & Methodologies Used

  • Objective C
  • Laravel
  • Java
  • PHP

The Solutions Provided

Solution #1

We built a dynamic UI UX based on the brand’s guidelines and unique requirements

Solution #2

We provided consultation based on the scope of work

Solution #3

Our team offered complete end-to-end server support

Solution #4

We initially built the hotel booking module which later added 3rd party hotels.

Solution #5

We made the website SEO-friendly based on contemporary analytics and search engine guidelines

Solution #6

The client wanted a dashboard where custom real-time data is reflected

Solution #7

We also introduced a loyalty program for returning customers

Solution #8

We integrated secure payment methods for their operation

Solution #9

At present, we are offering support and maintenance for the current application as well.

Key Features & Benefit

  • Users can easily find the best hotel deals as per their budget
  • A highly secure payment gateway that supported multiple online payment modes
  • Option to book conference venues for various occasions
  • Online auction module included for interested travelers and hotel guests

The Results

  • Our team built a custom solution for the brand keeping in mind the unique and specific brand requirements, brand guidelines, customer demographic and more
  • Our team developed a smooth, seamless and user-friendly and attractive UI/UX for the brand’s platform for top-notch navigability and user-friendliness
  • We developed an Admin portal for the client with varied roles
  • Our team implemented a seamless and secure payment integration with all the newly added services on the app
  • The platform had an immersive and responsive design despite being loaded with features

Conslusion

The upgraded website is successfully catering to the requirements of the brand’s customer. This has helped to increase the brand’s business and core revenue

  • Improved customer satisfaction with the newly  developed website offering multiple fresh features, and additional services
  • Increase in the operational efficiency of the company as this website acts as a unified platform allowing customers access to many services and offering
  • Helped in diversification as the website could be used easily across multiple devices without any issues
  • The hotels that tied up with RTG also witnessed a massive surge in revenue, footfall, and popularity

Client Praise Collection

Explore glowing testimonials from some of our clients. Learn how DAPL’s innovative solutions and dedicated team have helped businesses thrive.

Discover how our innovative solutions have transformed businesses and exceeded client expectations.

Edwin Ruzive
Edwin Ruzive CTO, Rainbow Tourism Group
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The work done so far has been incredible and the client of ours is happy. Thanks to the Digital Aptech team, the website and integration are done according to the specifications with the latest technology stack. The client was most impressed with the vendor's flexibility to work according to their time zone, cost, and payment schedule.
Steve McChesney
Steve McChesney President, Walking Tours Inc
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It was an excellent experience in every way. Moreover, the end product they delivered surpassed our expectations. Overall, the project was successful.
Amit Sathwane
Amit SathwaneFounder, Helllo Uniglobe Pvt Ltd.
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Digital Aptech understood the gravity of our vision and offered the right way to execute it seamlessly. The team actively pitched in to have the app delivered in due time.
Tim Henstock
Tim HenstockManaging Director, Wyvern Business System
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Overall the project was successfully delivered on time and within budget, and my recommendation is to ensure you give DAPL a call. They will not disappoint you.
Alex Clifford
Alex CliffordDirector, Logic Digital
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I have known and worked with the guys at Digital Aptech for about 10 years now and have always found them to be flexible and responsive.
Kevin Hendrix
Kevin HendrixOnline Content Manager, Motorcorner
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Digital Aptech was friendly and approachable from the very beginning of the project. The team was responsive to inquiries and needs, and they were patient in explaining technical concepts and processes.
Manny Singh
Manny SinghOwner, Condos Headquarters
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After launching the website, the client noted a sudden spike in their traffic. Thanks to Digital Aptech, the client is now capable of managing backed data quite easily. The team delivers outputs and the whole project in a timely manner with keen attention to detail.
Indranil Chowdhury
Indranil ChowdhuryOwner, LITTLE MERMAID
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Digital Aptech launched the e-commerce site, and the end customers loved its design and easy navigation. Their team impressed the client with their experience, knowledge, and willingness to help make the store's site more promising. They also communicated regularly with the client.
Amit Sathwane
Amit SathwaneFounder, Helllo Uniglobe
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Digital Aptech's work meets the client's QA requirements. The team showcases an impressive work culture and support. Digital Aptech delivers work on time and offers additional support as required, communicating via in-person meetings.
Paolo Mariano
Paolo MarianoProduct Manager, ARHT
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The client was satisfied with the work from Digital Aptech, and pleased with the reliability of the team's development. Digital Aptech supplied strong project management and was responsive. The client was impressed with the service provider's communication and dedication to the project.
Saswata Dutta
Saswata DuttaKey Consultant, QValue Services Private Limited
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Digital Aptech delivered a high-quality portal on time and within budget. The team was highly professional, responsive, and forthcoming, demonstrating excellent adherence to timelines. Moreover, they were courteous and customer-oriented. They used virtual meetings and messages to communicate.
Wahid Raziullah
Wahid RaziullahPresident, Home Media
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Digital Aptech’s efforts improved site traffic, meeting expectations. Their timely and responsive approach resulted in a positive partnership.
Laurent Madelaine
Laurent MadelainePresident, Home Media
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Digital Aptech's work was successful, helping the client increase their online sales and website engagement. Digital Aptech's team was responsive and timely, resulting in an impressive project management process. The client also praised the team's ability to create a visually stunning platform.
Ben Holland
Ben HollandArtist
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The client was happy with Digital Aptech's work; the team ensured the site included everything the client wanted and worked toward the client's approval. Digital Aptech delivered the website on time and used emails and messages to communicate. Moreover, their affordable pricing stood out.
Anna Chase
Anna ChaseDirector of Marketing, CalmCo, LLC
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Digital Aptech has helped the client improve their website functions and increase website traffic. Their team impresses the client with their ability to provide 24-hour support to meet the firm's demands. They also deliver quality products, get work done efficiently, and communicate well via email.
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