The global business scenario is getting hyper-competitive with the inclusion of cutting-edge technologies. To stay ahead in the competition brands are exploring and including ways to generate higher leads.
Pay-Per-Click is one of the most effective and preferred marketing strategies that businesses are opting for. If implemented strategically, it has the potential to maximise returns and provide the desired online reach. Here’s more on PPC campaigns and how they could help online brands realise their full potential.
What is Pay-Per-Click (PPC)?
Pay-Per-Click is a digital marketing strategy to improve traffic to the website, sales, lead generation and increase ROI. In this model of advertising, a brand will pay a certain fee each time a user clicks on the ad. These ads are displayed on social media pages or web pages on search engines.
A well-curated Pay-Per-Click (PPC) campaign is a quick way to improve online reach compared to organic methods like Search Engine Optimisation.
What are the Benefits of Pay-Per-Click (PPC) Advertising?
Pay-Per-Click has proven to be a highly advantageous marketing strategy for numerous businesses. It increases ROI, brings in more traffic, helps with the SEO strategy and benefits the social media strategy. Pay-Per-Click is also a cost-effective option offering easy targeting, quick result monitoring and more.
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Provides quick traffic increase: Pay-Per-Click advertising can help in improving organic traffic to the business website. It can instantly improve the ranking of the website and increase visitors.
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Generates more leads: As a paid advertising campaign, PPC can potentially bring in more leads for your brand. It can help you target the right people for selling a specific product or service.
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Assist in the SEO strategy: With paid advertising, you get access to substantial keyword data which is otherwise restricted. This keyword data helps maximise the SEO strategy and improves the ranking of the business website content.
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Improves social media strategy: Integrating paid marketing with your brand’s social media optimisation strategy can improve your brand’s promotion. Use cross-channel customer data for better targeting and lead conversion.
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Highly cost-effective: With Pay-Per-Click, you dont need to pay for impressions or views. You pay only for clicks. Businesses also get complete control of ad spending, targeting, retargeting, ad placements and more.
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Ads are easy to make: It’s simple to produce a PPC ad for your brand. You dont need experts or specialists skills. Use the Google Ads platform to run PPC campaigns for your business.
How to Maximise ROI with Pay-Per-Click (PPC)?
Pay-Per-Click is the key to maximising your brand’s ROI. Improve ROI in PPC through landing page optimisation, effective ad copywriting, targeted keyword research for PPC, ad extension usage and more. Also, you can opt for conversion tracking, budget management, using mobile PPC trends and more.
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Landing page optimisation: Develop an optimised landing page to increase the chances of getting more clicks and leads. Create persuasive content, design a user-friendly layout, and add attractive visual elements with compelling CTAs.
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Targeted keyword research: Use keyword research tools and analytics platforms to find high-ranking, relevant and trending keywords. You can develop your ads with these keywords for better impact and traffic.
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Creating compelling ad copy: Developing engaging ad copy is key to improving click rates and leads. Design an ad with persuasive language as you highlight what you’re trying to sell. Communicate the USPs with a concise description and add powerful CTAs.
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Using ad extensions: Improve ad visibility and engagement with the usage of ad extensions. Opt to include location extension, call extension and more to provide additional data to your potential leads.
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Budget management in PPC: Analyse conversion rates, and click-through rates of a campaign to adjust your ad spending and budget. Focus on areas that offer higher returns and better traffic or lead generation.
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Conversion tracking: You can set up an option of conversion tracking tools to understand how the campaign is impacting your business. Assess the number of purchases, phone calls, emails received or form submissions to track the effectiveness. Then tweak the campaign accordingly.
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Mobile-optimised trend: Follow design trends for mobile phones to tap the vast smartphone user base. Create designs that are mobile-friendly and benefit from PPC campaign efficiency.
Can PPC Help with SEO?
There is no direct clear answer to whether PPC optimisation helps with SEO. While there is no direct impact on SEO, Pay-Per-Click does have some indirect impact. Combining Pay-Per-Click with a full-fledged SEO strategy can help maximise your marketing plan.
PPC combined with SEO helps improve SERP ranking. You can use the keyword data of Pay-Per-Click campaign to maximise the results of the SEO campaign. Also, PPC can potentially increase brand awareness which will improve organic traffic.
Wrapping up
A carefully crafted Pay-Per-Click campaign is the key to improved brand awareness, visibility and leads. Looking to develop an effective PPC campaign for your brand? Get in touch with certified experts at Digital Aptech. Avail world-class digital marketing services at market-best rates and witness an improvement in your brand’s online popularity.
Get keywords for SERP first page bids, add negative keywords, check and track ad spend and conversion rates and do more. Hire certified marketers with the Dedicated Resource Model. Prices start from as low as $12/hour.
