Team Digital Aptech successfully launched its brand-new official website on 1st August 2024. The logo reveal took place on 31st July, at 6 PM IST.
The newly designed logo and website are part of our broader initiative to revamp the brand identity and further reinforce our position as a tech-driven evolving brand. Mr. Rajiv Ghosh, the Founder and CEO of dapl launched the website. Let’s find out how we conceived, designed, and executed the plan for a new brand identity.
How did the planning take place?
The global business and tech landscape has witnessed rapid innovation, development and improvement. To keep up with the changing scenario and to cater to the evolving demands of our customers, we resolved to upgrade our services. This sparked our desire to rebrand ourselves as a modern and tech-driven organization.
Our teams began to brainstorm ways in which the company’s online presence could be upgraded with better branding. The concerned teams, along with the CEO’s approval, decided to modernize the company’s official logo and revamp the website.
The plan was to replace the existing logo and tagline with a more updated and modern alternative. In terms of the website, our teams wanted to upgrade the aesthetics, design, content and overall functionality.
What about the collaboration and execution?
Once we finalized the plan, each team was allocated their responsibilities. The development team began its work on designing the website. The UI/UX and design team started off with the logo design plan while the content team engaged in developing keyword-optimized, high-quality content for the website.
The result was a stunning new brand logo with a fast, responsive and visually aesthetic website. After months of hard work, discussion, planning, communication and collaboration, we successfully transformed the brand logo and launched a website with a vibrant new look.
Wrapping up
The plan was to replace the existing logo and tagline with a more updated and modern alternative. In terms of the website, our teams wanted to upgrade the aesthetics, design, content, and overall functionality.
With our seamless collaboration, teamwork, and dedication, our teams managed to complete the entire rebranding task within the predetermined timeline.
Digital Aptech now stands with its refreshing new look and avatar!
