Launching a new mobile is definitely a successful feat. However, that is just the beginning of a continuous streak of efforts that will establish the long-term success of the app.
Post-launch support and maintenance will ensure that your app consistently meets the evolving needs of the audience and stays useful for a long time. Most brands often opt for a dedicated team to resolve any issues after the app launch. This team will look after crucial technical and user experience aspects so that the app can be scaled up, customized and improved from time to time.
We have covered some very crucial insights on post-launch app support to help you navigate the challenges after the product launch.
1. Determine the Metrics
Make sure to define and evaluate the specific metrics that affect a mobile app’s performance and popularity. Some of these metrics include user engagement and interaction, app loading time, app responsiveness, feedback and review of users, app loading time and more. Other major metrics to consider will include in-app navigation, retention rate, crash rates and more.
2. Consider Group Feedback
A focus group is a team of individuals who are chosen to provide feedback on a specific service or product. This group would consist of individuals across various proficiency levels. Its task is simply not to give feedback but to offer a detailed overview of each and every nook and corner of the app. A highly elaborate feedback will assist in making the app more user-friendly.
3. Set a Continuous Loop of Improvement and Improvisation
During the initial days after launching the app, brands should focus on continuous beta testing. This will be key to gathering a massive volume of crucial data and insights from users. As a business that wants to build and release an app, you can try A/B after the app launch to find out what works and what does not work for your app and for your user base. It will assist in dedicated post-launch maintenance and help to boost user experience.
4. Opt for App Store Optimization
Marketing your mobile app with App Store Optimization is another key tool that affects post-launch success. You need to optimize the app on the App Store and Play Store to make sure that the app stands out from the rest in the competition. This will attract potential users and boost download rates.
5. Choose a Reliable Post-Launch Support Partner
Perhaps the most important of all is to choose and collaborate with the right partner for post-launch support. A dedicated support partner that can successfully and effectively meet all your post-launch requirements will help ensure the overall success of the app. A dedicated team of support staff will be readily available to provide any sort of assistance right on time, to ensure faster troubleshooting.
Wrapping up: Digtial Aptech as Your Dedicated Post-Launch Support Partner
The necessity of having a dedicated team for post-launch support cannot be understated. The team will be responsible for making your app user-friendly, popular and more marketable.
At Digital Aptech, we are more than just a team of app developers. Our team is also professionally skilled in delivering top-notch maintenance services for newly released apps. From on-time security patches to regular updates and troubleshooting, we will assist you in keeping the app smooth, operational, and free of bugs and bottlenecks. This will ensure higher app download rates, improved user experience, and app popularity.
Connect with us to get an exclusive team for world-class post-launch support. Hire a team of vetted and skilled professionals with the Dedicated Resource Model and engage qualified resources on a full-time, part-time, and hourly basis.
Partner with a world-leading team for best-in-class mobile app support services at competitive prices.
