So, you have developed a game application? Great! You may already know that these gaming apps are one of the most sought-after niches for generating huge revenue. Do you know that the mobile game category accounts for a whopping 90% of the Google Play Store revenue and 75% of the iOS App Store revenue? That’s a huge amount indeed! Now that you have developed your game, do you know how to promote a mobile game app to earn a lot of money? Not yet? Fret not. We have got you covered! The promotion of a gaming app is extremely important, because, without it, it would be incredibly difficult to make your launch effective. So what are the ways to promote your game app in order to reach your target audience? Scroll down to know.
1. Create a powerful trailer of your mobile game
A trailer is a great way to let people know about the game. They may have questions such as, “What is the genre of the gaming app?”, “How to play the game?” and “Where can we download it from?” A trailer could be the answer to all these questions. So, what should be there in the trailer? Well, a good trailer should have excitement, energy, enthusiasm and include a call to action. Post this video everywhere you can such as on social media and blogs.
2. Let your users install the game through Google or Facebook ads
Want to attract a lot of players and increase the number of game installs? One of the best ways to do that is through Google, Facebook and other social media channels. These channels let you showcase your games through paid ads. You can reach your target audience easily as you can advertise it based on different factors such as location, age, device type and much more!
3. Ask for reviews and feedback for better insight
These days, there are a lot of options available when it comes to gaming apps. Most people rely on reviews and ratings by other customers in order to make a choice. Why not use these reviews and ratings in your favour? Let your customers speak about their experience with your game. Depending on their feedback, you can make changes to your game and optimise your user’s game experience. If you want to get positive reviews and high ratings, make sure that your customers are happy with your gaming app.
4. Make use of content marketing
Now, who doesn’t love to read a content that is engaging and is able to keep your attention throughout? This is exactly where it becomes important for you to include content marketing in your app promotion strategies. Write an interesting blog about your game and make people eager to play it at least once. By creating curiosity about your game, build the excitement for users even before they get to play your game. Let people know about the interesting changes that you are going to make to the game and how that will make the final product even better. Also, schedule your blog posts to be published on a certain day of the week. This way, there will be more chances for people to read it.
5. Be consistent with your social media posts
Once you start promoting your gaming app on social media platforms, don’t slow down or stop. If you want to build a huge fan base, make sure that you consistently engage, share and re-engage on a regular basis. This will keep them interested in your gaming app. This part is extremely important, as this will make the world know about your game and you will get new users. Now, you don’t want to miss getting new users, right?
6. Create forums for game related discussions
Create a forum for your game app where the players can interact with each other as well as the game developers. Don’t get upset if you receive negative comments. Try to understand what the users want and keep upgrading the app according to that. This will help you improve your app and provide the players with a better gaming experience. Also, if you interact with the players and ask for their suggestions, they will feel valued and stick to playing your game.
7. Submit your gaming app to multiple stores
Do you know that there are different stores other than the Google Play Store or Apple’s App Store, where you can submit your gaming apps? It is true that these two are the most popular ones, but the others are good too. If you submit an app to other less popular stores, the chances of getting more downloads will increase to a great extent. Here is a list of other app stores that you may consider:
- SlideMe
- Amazon Appstore
- GetJar
- AppsLib
- Opera Mobile Store
- AppBrain
Keep these points in mind to promote game apps and we are sure that they will be huge hits! Of course, the quality of your game has to be superior. Digital Aptech can help you with this! We develop awesome gaming apps that keep the users interested right from the beginning to the end. Call us now!
