With over 2.7 billion smartphone users across the globe, mobile apps are generating far more business than in the last decade. As smartphones continue to penetrate deeper into all layers of human existence, using apps to buy products, services or make reservations continue to climb. Business mobile app development is not just the call of the day, but, the trend for app-generated business has set in and here to stay!
Let’s walk you through the ways your business app can boost sales, keep customers committed and widen the target sales base.
1.Boosts branding by making company logo & motto visible to consumers all the time
The business app logo on the smartphone is a free way of continually reminding a potential buyer about your brand name and all it offers. It is likely to be the first platform where consumers are likely to explore products before buying them. Engaging potential customers with the brand itself is half the work done before the actual buying takes place!
2. Builds & cultivates customer loyalty by keeping them engaged & help expand buyers’ base
When you have a potential consumer downloading your business app, it instantly establishes a buyer-seller relationship to build upon. It’s a sign of the customer’s recognition of your brand and the trust she/he has on it. The app becomes an easy gateway to keep customers engaged with the brand as they browse through promos and offers. This direct engagement is also likely to pass on to others around curious to know about them all thus, expanding buyers’ base.
3. Effective marketing tool letting consumers interact directly with the company
A brand’s mobile environment is among the best platforms for direct interactions between it and the consumer multiplying credibility and reliability scores. App works as the direct pipeline between you and your customers, letting you stay ahead in terms of service quality and better customer satisfaction.
4. Enhance accessibility & Customer service experience with 24/7 touchpoint access at fingertips
Users carry your business app with them 24/7 that give them easy and direct access to you. This in itself gives buyers a sense of security as they have a smooth channel of communication any time they feel the need for it. Being able to connect with help centers that respond to consumers’ complaints, doubts and queries instills confidence in the brand that often acts as a deterrent to online buying. With complete assurance of acting as a concrete buyer-seller touchpoint, business apps are here to take away any form of insecurity before online buying.
5. Utilizes social media platforms for better customer reach, build leads & generate conversions
Humans are spending more time on social media to communicate and interact with friends, peers and businesses than in any other way. With more than 4 billion social media users worldwide, these have emerged as most advantageous platforms that can directly take potential buyers to business apps.
Sharing a link on relevant social media platforms will take potential buyers to a product or service directly that is loaded on the app. More and more businesses are taking advantage of social media platforms to garner more business and higher ROI than ever!
Generate higher ROI with quick access to sales/service/reservations – anytime, anyplace
From retail selling to travel buddies, making reservations to buying medicines, apps are the fastest ways to generate sales. With competition getting stiffer with each passing moment, your business needs to take direct advantage of this technology to remain on top. Business app is among the first steps to ensure that your brand remains visible to potential consumer groups all the time and also attract newer ones. It gives your brand the human face that a lot of buyers miss while doing online buying.
With the business app, buyers get the advantage of exploring products, services or make reservations from any place and at any time. This naturally increases the chances of more selling as people can do their buying at their convenience going beyond conventional hours. Eliminate any possibility of losing out business to the nearest competitor with a simple yet attractive and feature-rich app!
