In cases where off-the-shelf software cannot meet an organisation’s specific software requirements, custom software or applications are the answer.
Custom software development has picked up in recent years, offering improved flexibility and scalability at a better value. Custom software development helps keep a company updated with the latest market trends.
Many of these softwares have APIs for customisations and third-party integrations too. Here are 5 good reasons Custom Software Development is what your brand needs:
1. Business-specific Unique Software solution
Custom softwares offer unique benefits that off-the-shelf software cannot deliver. Adding features per your brand’s needs is crucial for a growing user base. During the building process, you can make changes or modifications based on feedback, approval, etc.
Using custom software for optimising business workflows and activities can help enhance productivity too. There can be multiple customisation opportunities in the form of web and mobile app development.
2. Affordability on a long-term basis
Off-the-shelf softwares are not always cheaper than hiring a team of developers to build custom software. Several charges are included with off-the-shelf software, like annual maintenance, operational expenses, features addition charges, third-party integration charges, etc. However, it does away with the hassle of finding and setting up a high-quality team of programmers. Moreover, custom software development requires only development and support charges. There are no license fees, operational expenses, etc. Business-specific features can be implemented, thereby reducing overall costs.
Custom software development time frames can also be altered according to a company’s budget. Also, seamlessly scale the customised software according to requirements. Hire an experienced mobile app development company like ours to achieve business goals through custom software solutions based on brand requirements.
3. Safety & Security
Data security is of utmost importance for any company and its work processes. Security provides a certain degree of protection against intruders, hackers, etc. Custom software development allows the implementation of stringent security measures per business requirements. It can deploy multiple protection levels compared to basic security features of off-the-shelf software. If any off-the-shelf software is based on open-source codes, its vulnerabilities will readily be available to hackers. However, custom software development is devoid of such errors. Opting for a web app development company with an ISO27001 certification is of the essence.
4. Business Integration
Custom software development provides easy access to integrate business-specific requirements and features. Integrate previous software easily since the source code is readily available. Integration of new software with previous software allows better usability and improved productivity. For example, integrate accounting software with other mailer software for faster and better automation of work processes. Off-the-shelf software does not provide superior integration with previous software due to unmanageable APIs. Usually, such companies have to adjust to software rather than having software adjust according to the business work process.
5. Customer Satisfaction
Customer engagement, customer satisfaction and product superiority are intertwined, and it is essential to meet the end-user demands and expectations for fulfilling those criteria. Custom software development provides a better user experience compared to off-the-shelf software. It plays a vital role in grabbing users’ admiration and is reliable in successfully establishing connections in this digital world. At Digital Aptech Pvt. Ltd., get step-wise strategies for digital marketing through custom software development targeted for business growth, after all; we are obsessed with our customers!
Custom software development allows report generation of usage and key performance indicators, which provides better insights into any business. Properly analysing these data, a company can effectively target customers and promote its brand. Off-the-shelf software have limited access to error rectification and may delay the correction process as per workloads. On the other hand, custom software can be modified anytime to remove errors, and it improves customer satisfaction and provides a superior user experience and feels.
Ready to consider Custom Software Development?
As mentioned above, custom software development provides several benefits compared to off-the-shelf software, and it requires following Software Development Life Cycle for proper implementation and effective build. Though custom software development requires experienced developers, time and cost investment, it still delivers reliable personalised software solutions. Depending on the complexity, custom softwares must undergo rigorous testing and performance checks before public release.
Custom software development helps to bring small companies into the mainstream. Adding new technologies, services, features, etc., in a timely and phased manner will allow a company to stay competitive. For tailor-made solutions based on specific business requirements, visit Digital Aptech Pvt. Ltd. for its user-friendly customised mobile app and web app development services. With a deep understanding of business-specific unique processes, challenges and requirements, Digital Aptech Pvt. Ltd. have years of experience helping companies achieve their objectives. As a result of the tremendous value addition it provides to users, custom software development has recently grown.
