You have built a website, promoted it well on social media such as Facebook, got a lot of visitors but no one is buying. Is this your story? Well, let me tell you, you are not doing enough to drive more traffic and sales. Want to improve your revenue? Then the first thing that you need to do is create a solid plan. This can involve solving performance issues and tweaking existing tactics. Let me show you some facts.
According to a study, in the year 2013, 41.3% of internet users had made purchases online. This can be seen as a continuous upward trend. In the year 2015, the e-commerce sales had reached 1672 billion US dollars and by the end of 2019, it is expected to reach more than 2,995 billion US dollars. Now, that’s a huge number, isn’t it? These data prove that the profit will only rise with every passing day and as an e-commerce business owner, you need to take full advantage of it. Of course, for more profits, you need to reach your global customers as well. With an IP address and a domain, you can do that with ease. So how can you boost your e-commerce sales? You can start by focusing on the following points –
Improve Your Product Pages
Do your product pages contain detailed descriptions of the products along with high-quality images? If you want your e-commerce sales to grow, make sure that they do, as the customers are likely to buy products that look good. You can use infographics, bullet points as well as other elements so that your customers can understand the key features and advantages of your products.
Show Reviews
You cannot deny the fact that customers trust other customers’ opinions a lot more than your recommendations. You can ask your customers who have already bought your products to write a short review. Don’t delete bad reviews, as your customers may find it suspicious if they see good reviews only. You need to answer all the bad reviews and try to solve the issues of the customers.
Make it SEO-friendly
How can people know about your e-commerce platform, if it does not appear on the first page of the results of the search engines such as Google, Bing and Yahoo? You can stay assured of the fact that they will never go to the next pages! So pay attention to branding and SEO of your e-commerce site. This way you can get more customers resulting in more revenues.
Add Multiple Payment Gateways
Making the right decision in choosing payment gateways for your e-commerce platform is of utmost importance. Don’t limit your customers to use only one payment gateway. Offering more payment methods to your customers will help you get more sales.
Data Tracking
Want to have real-time information about your customer behaviour, conversion rates, web traffic and bounce rates? With analytics, it is possible, as it allows you to have immediate access to the data of your website. This can help you a lot in planning your global e-commerce business strategy.
Hassle-free Returns
Want to make your customers more confident in their decision to purchase your products? Then let them return the products in a hassle-free process without having them to pay any money for this. This will make them return to your e-commerce platform again and again. In case the delivery costs are too high, you can let them know that they will have to pay only the delivery cost.
Newsletters
A sure shot way to increase the number of your new customers as well as the rate of customer retention is to send newsletters. You can show all the new discounts, products offerings and promotions there. Don’t forget to make the newsletters easy to share through emails, different social networks, and other media channels, as this will get you more customers.
Wishlist
What if your customers like a product but don’t want to buy it right then? This is where wishlist comes in. This can help you increase your sales. If a customer adds a product to their wishlist, they will not forget about the product or search in other online shops. Also, if your customers share their wishlist with their family and friends, you can have more sales. This is what you want, right?
Implement Online Chat and a Page on FAQ
Your customers can have doubts regarding some products or services while browsing online. If they don’t find answers to them, they may decide not to buy the products. In order to avoid this situation, you need to add a frequently asked questions page as well as a contact page. Also, you can add an online chat option.
Provide a Tracking Number and a Delivery Estimate
If you show an estimated delivery date each time your customers make a purchase, they will feel more control over their order. Also, sharing the tracking number with them will make it much easier for them to see the progress of their delivery. This will, no doubt, have a great impact on the customers’ satisfaction and as a result, your sales will increase fast.
Optimise the Page Loading Speed
If a customer comes to your website and your page takes time to load, then you are definitely going to lose that customer. Make sure to optimize your page loading speed, as this is extremely important for the success of your ecommerce business. You can start with a better hosting and server capacity. Some other things that you can do include creating image sprites and reducing the number of queries to the database.
Offer the Best Affiliate Program
Want to spend your marketing budget in an effective way? Go for affiliate marketing. This way, you will not only get to bring a new purchase, but also a new customer. If you sell clothing and partner with a fashion blog, their readers can be your potential buyers as your brand will be mentioned in their content. Do you know what the best part is? Well, affiliate programs will let you see the views, the conversion rates and the clicks. To be precise, you get to track everything. You can see your client’s behaviour, check the results and make the needed changes to boost your ecommerce sales.
Your current customers are the most predictable and the easiest source of your revenue. So value them and make sure to take necessary steps that will bring them back to your e-commerce platform again and again.
