PPC Management Judged on Cost per Qualified Lead

For most B2B search campaigns, below about $3,000 a month there is not enough data for automated bidding to learn, so results stay erratic. Ecommerce and local can work on less. We will tell you honestly if your budget is too small for the market you want to enter.

Traffic starts immediately. Meaningful cost per acquisition improvement usually takes six to ten weeks, because automated bidding needs a learning period after each significant change, and because fixing conversion tracking first delays the visible gains by a few weeks.

Yes, always. We work inside your Google Ads, Meta and Google Tag Manager accounts as a user you can revoke. Agencies that keep campaigns in their own MCC and refuse to hand over history are protecting themselves, not you.

Weekly optimization, negative keyword work, creative and copy testing, landing page recommendations, tracking maintenance, budget pacing and a monthly review against the agreed cost per acquisition target. A technical project manager is included.

Ad copy, yes, always. Landing pages we build as part of the engagement where needed. Sending paid traffic to a homepage is the single most common reason a technically sound account underperforms.

Yes. We run healthcare, legal and financial services accounts under the relevant platform policies, with consent-aware tracking where standard pixels are not appropriate. We will not make claims your compliance team has not approved.

By importing offline conversions from your CRM so bidding optimizes toward sales-accepted opportunities rather than form fills. Without that feedback loop, the algorithm will efficiently buy the people most willing to fill in a form, which is rarely your buyer.

Three months, which is roughly what it takes to fix tracking, restructure and see a stable result. After that it runs month to month on thirty days' notice. We do not use twelve-month lock-ins.

Whichever costs you less. Rebuilding loses the conversion history that automated bidding depends on, so we only do it when the existing structure cannot be tuned. The audit tells us which case you are in before you commit.

We focus on Google, Microsoft and paid social. For marketplace-heavy retail we will say so and recommend a specialist rather than learn on your budget.

Nothing changes. The accounts are yours, the history stays in them, and we run a handover call with documentation of the account structure and bidding logic for whoever takes over.