AI Commerce

Make your ecommerce intelligent.

From customer intent to conversion, powered by AI. We design, build and deploy AI commerce solutions that understand your customers, personalise every journey and turn intent into revenue.

Build your AI commerce roadmap See what we build

AI shopping assistants · Intent-based search · 1:1 personalisation · Shopify, Magento, WooCommerce, BigCommerce, nopCommerce, headless and custom

AI-powered storefront with intent-based search, top-match products and a shopping assistant on mobile
  • Shopify
  • Magento
  • WooCommerce
  • BigCommerce
  • nopCommerce
  • Headless
  • Custom platforms
1,700+ Projects delivered
400+ Clients served
34 Countries served
4.81/5 Average client rating
15+ Years of experience
ISO 27001:2013 certified
Proven & trusted

Trusted by teams at

Fifteen years, 1,700 projects, and delivery hours covering Pacific through GMT.

IBM
Intel
Epicor
GSK
Roster Import
CondosHQ
  • 4.8 Clutch
  • 4.6 Google
  • 4.7 Trustpilot
  • 5.0 G2
The shift

Ecommerce is changing.

Customers are no longer simply browsing categories, clicking filters and searching for products. They are asking questions, comparing options, expecting personalised experiences and increasingly using AI to decide what to buy.

How customers used to shop

  • Browse categories
  • Click filters
  • Type exact keywords
  • See the same store as everyone else

How customers shop now

  • Ask questions in their own words
  • Compare options instantly
  • Expect a personalised experience
  • Use AI to decide what to buy

Digital Aptech helps ecommerce businesses adapt to this shift with AI-powered commerce solutions that understand customer behaviour, personalise experiences and turn intent into revenue.

The technology

Every layer of modern AI, working for your store

We combine the latest AI technologies into one commerce ecosystem, selecting and engineering the right mix for your customers, catalogue and platform.

AI Commerce technology wheel
  • Agentic AIAutonomous decision making
  • AI agentsIntelligent agents that work for you
  • Generative AIContent, code and creative generation
  • LLMsLarge language models
  • Vector searchVector DB and embeddings
  • AI searchSemantic and intelligent search
  • Workflow automationSmart workflows. Zero manual effort.
  • AI copilotsAssist. Automate. Accelerate.
  • Conversational commerceChatbots, voice and conversational AI
  • Recommendation engineAI-powered product recommendations
  • Personalisation engine1:1 customer experiences
  • RAGRetrieval-augmented generation
  • MCPModel Context Protocol
Customer journey loop: understand, personalise, engage, convert and retain, driven by customer signals
Customer journey

Your store should understand your customer.

Our AI commerce solutions analyse signals across the customer journey, from search and browsing behaviour to product interactions, purchase intent and abandoned journeys. We use these insights to create more intelligent experiences.

  1. UnderstandRead intent from search, browsing and product interactions.
  2. PersonaliseShape products, content and offers around each customer.
  3. EngageReach customers at the moment they are most receptive.
  4. ConvertGuide intent towards purchase with fewer drop-offs.
  5. RetainBring customers back with relevant follow-ups.
Capabilities

What we can build for you

Start with one capability or combine several into a connected AI commerce ecosystem.

AI commerce bot

Shopping assistant that guides to purchase

Behaviour intelligence

See what customers actually do

Personalisation engine

A different store for every customer

AI recommendations

Beyond customers also bought

AI search and discovery

Search by intent, not keywords

Conversational commerce

Sell on every channel

Customer engagement

The right message at the right moment

Marketing and conversion

AI across the whole funnel

AI commerce bot

An intelligent AI shopping assistant that helps customers discover products, answer questions, compare options and move towards purchase.

  1. Understands the intent
  2. Asks relevant questions
  3. Recommends products
  4. Provides information
  5. Guides the customer to purchase
Shopping assistant Online
  1. I'm looking for something for a corporate event.
  2. Happy to help. How many guests, and is this a gift, branded merchandise or something for the event itself?
  3. Gifts for about 40 clients. Budget around £30 each.
  4. Here are three options that fit, all available to ship in bulk within 5 days. Engraved desk set£28 Premium tea hamper£26 Leather notebook£24
  5. The hamper. Can you add our logo?
  6. Yes. Logo tags are included on orders over 30. I've added 40 hampers to your basket with branding selected.

Customer behaviour intelligence

Understand what your customers are actually doing, and turn behaviour into actionable commerce intelligence.

  • What are they searching for?
  • Which products are they viewing?
  • Where are they dropping off?
  • What influences their purchase decision?
  • Which customers are ready to buy?
  • What should be recommended next?
Behaviour funnel showing search gaps, basket drop-off and customers ready to buy

AI product recommendations

Move beyond "Customers also bought." Our recommendation solutions analyse customer behaviour, product relationships and real-time intent to deliver more relevant product suggestions.

Right product. Right customer. Right moment.

Customer signals feeding an AI engine that returns ranked product matches

AI search and product discovery

Traditional keyword search is evolving. We help ecommerce platforms move to intent-based AI search, so customers can describe what they want naturally rather than relying on exact product keywords.

AI understands the intent and helps the customer discover relevant products, fast.

Keyword search returning thousands of results compared with AI search returning three relevant jackets

Conversational commerce

Turn conversations into commerce. Customers ask questions naturally and receive contextual, personalised responses on the channels they already use.

  • Website
  • WhatsApp
  • Customer support
  • Social channels
  • Mobile applications
One AI assistant connected to website, WhatsApp, mobile apps, social channels and customer support

Personalisation engine

Deliver a different experience to every customer, based on intent, behaviour, preferences and purchase history.

  • Products
  • Offers
  • Content
  • Recommendations
  • Search results
  • Campaigns
  • Customer journeys

AI-powered customer engagement

Identify opportunities to engage customers at the right moment.

  • Abandoned-cart journeys
  • Product follow-ups
  • Personalised campaigns
  • Cross-sell and upsell
  • Customer reactivation
  • Lead qualification
  • Post-purchase engagement

AI for marketing and conversion

AI commerce does not stop at the storefront. We combine AI with our digital marketing, performance marketing, SEO and CRO capabilities to improve the entire acquisition and conversion journey.

  1. Traffic
  2. Intent
  3. Engagement
  4. Conversion
  5. Retention
Delivery

From AI idea to production

We do not just provide an AI concept. Our engineering teams connect AI commerce capabilities with your existing technology ecosystem.

01

Build it

Custom AI models, agents and experiences

02

Integrate it

Connected to your platform and data

03

Deploy it

Production-ready, secure and monitored

04

Scale it

Optimised as your catalogue and traffic grow

Digital Aptech AI commerce layer connecting Shopify, WooCommerce, Magento, nopCommerce, BigCommerce, headless and custom platforms with CRM, ERP, PIM, inventory, payments, analytics and marketing automation
Stack

The Digital Aptech AI commerce stack

Six connected layers, from the AI engine down to the business systems that run your operation. We engineer every layer, so nothing is left to integrate on your own.

Plan your stack with us
AI commerce stack layers
AI engineGenerative AI, LLMs, AI agents, agentic AI
Commerce intelligenceCustomer behaviour, intent, personalisation, recommendations
Customer experienceAI search, conversational commerce, shopping assistant
AutomationMarketing, customer service, workflow automation
Commerce platformShopify, Magento, WooCommerce, BigCommerce, headless and custom
Business systemsCRM, ERP, PIM, inventory, payments, analytics
Why us

Why Digital Aptech?

AI, ecommerce and product engineering under one roof. We bring together everything required to take AI commerce from strategy to production.

Modernise ecommerce

Upgrade and modernise existing ecommerce platforms so they are ready for AI.

Deploy AI

AI agents, AI search, personalisation, recommendations and conversational commerce.

Build digital products

Web, mobile, SaaS, marketplace and custom commerce applications.

Scale engineering

Dedicated ecommerce and product engineering teams to continuously build, optimise and support your platform.

Talk to an AI implementation expert

Discover your AI opportunities

Tell us what you want to improve. We will come back with practical ideas and the best first step, often an AI Discovery Sprint.

  • A response from an AI implementation specialist, not a sales script
  • Practical next steps for your business
  • No obligation

Talk to us directly

Connect with Us

We reply within one business day.

  • Confidentiality Assured
  • Zero Spam Commitment

Your Next Step Towards Success Starts Here

Why Choose Us
01

Free Expert Consultation

Have an idea but unsure how to execute it? Our industry experts offer free feasibility checks, expert advice, and actionable strategies tailored to your goals—at no cost!

02

Complimentary Technical Project Manager

Every project comes with a Complimentary Technical Project Manager to ensure smooth project management, offer valuable development guidance and keep everything on track.

15 +

Years of Experiences

  • 34

    countries served globally

  • 400+

    clients served globally

  • 1700+

    projects delivered globally

  • 4.81

    Average rating of all ratings

  • 549600

    hours of workforce experience

Confidentiality Assured Zero Spam Commitment